Course Overview

Course Overview
학과전공	교과목명	Course Title	Credit	Completion Division	Overview
글로벌서비스학과	국제관계론	INTERNATIONAL RELATIONS THEORY	3	Core 공통필수	The course is designed to provide an overview of important theoretical perspectives and core debates in IR. It is composed of the paradigmatic debates among Realism Liberalism Constructivism and Radical Theories; the second deals with core issues from paradigmatic perspectives.
국제홍보∙공공외교전공	공공외교론	PUBLIC DIPLOMACY	3	Major Compulsory 전공필수	This course is to explore the exciting world of public diplomacy which is to win the hearts and minds of foreign public through soft power. Public diplomacy, which is to build and maintain favorable relations of foreign publics by such means as culture, sports, education, exchanges and media, is becoming as important as traditional diplomacy which targets just diplomats and government officials. The class deals with basic concepts and theories of public diplomacy, which combines the disciplines of international relations and international communication, It also studies various domestic and foreign cases in today's public diplomacy
국제홍보∙공공외교전공	국제홍보론	INTERNATIONAL PR	3	Major Compulsory 전공필수	This class is basic introduction or intercultural public relations. It will deal with both theoretical and practical aspects of public relations. The class will also touch upon other fields of communication such as advertising and journalism that affect public relations. The class is also designed to enhance the students' understanding of modern PR, particularly international PR that is gaining importance in this age of globalization
글로벌서비스학과	국제학조사연구방법론	INTERNATIONAL STUDIES RESEARCH METHOD	3	Thesis elective 논문선택	Students will learn designing research plan, preparing research proposal, finding major facts, writing thesis, and preparing analysis report. This work will help students learn how to work out an empirical research into their favored subjects, and to write an article
TESOL·국제학대학원	계량분석통계학	UNDERSTANDING STATISTICS AND QUANTITATIVE RESEARCH METHODS	3	Thesis elective 논문선택	UNDERSTANDING STATISTICS AND QUANTITATIVE RESEARCH METHODS(Korean Class)
TESOL·국제학대학원	논문연구	THESIS STUDY	3	Thesis course 논문지도	THESIS STUDY : The course is added automatically on last semester for students on thesis track
TESOL·국제학대학원	논문지도	DIRECTED RESEARCH	3	Thesis Course 논문지도	DIRECTED RESEARCH : The course is added automatically on last semester for students on thesis track
글로벌서비스학과	개별주제연구Ⅰ	Independent StudyⅠ	3	Elective 전공선택	※ Independent StudyⅠor Ⅱ: Compulsory course for Internship(Assignment) Track on 5th Semester
글로벌서비스학과	개별주제연구Ⅱ	Independent StudyⅡ	3	Elective 전공선택	※ Independent Study Ⅰor Ⅱ: Compulsory course for Internship(Assignment) Track on 5th Semester
국제홍보∙공공외교전공	위기관리론	CRISIS MANAGEMENT	3	Elective 전공선택	위기관리론 과목은 국제관계대학원의 전공심화과정으로서 '모든 조직과 공중 간의 위기관리커뮤니케이션'에 대한 이론과 실제를 강의한다. 위기관리의 다양한 사례를 분석하고 관련된 제반 이론을 고찰하며, 정부 및 기업에서 불가피하게 발생하는 각종 쟁점을 어떻게 사전에 예방하고 관리하는가에 대해서 연구한다(Korean Class)
국제홍보∙공공외교전공	국제홍보특강	SPECIAL LECTURE ON INTERNATIONAL PUBLIC RELATION	3	Elective 전공선택	This class is to introduce students to the basics of advertising and international advertising. It will deal with basic theories of advertising and practical lessons used in real business word. This class is basically designed to provide a valid perspective of advertising that can be utilized as a member of marketing team or public relations team in a real company. This class would be beneficial especially for the students who are familiar with Korean culture and Korean business atmosphere
국제홍보∙공공외교전공	국제마케팅	GLOBAL MARKETING STRATEGY	3	Elective 전공선택	This course introduces to the context of the global marketing environment. Underlying forces of global marketing will be examined and discussed; such forces include economic, social, cultural, political and legal dimensions of the global market place
국제홍보∙공공외교전공	매체관계론	MANAGEMENT OF MEDIA CAMPAIGNS	3	Elective 전공선택	This course covers theoretical aspects and actual practice of media relations in the government, non-profit and corporate sectors from the perspective of news media. Public diplomacy and media will also be explored
국제홍보∙공공외교전공	엔터테인먼트,스포츠및관광마케팅	ENTERTAINMENT, SPORTS AND TOURISM MARKETING	3	Elective 전공선택	The entertainment industry is now nearing two trillion dollars in annual revenue worldwide. There are new platforms, new media, new tools, andnew global markets. Practically, everything about the industry has beenturned upside down. There's only one thing that hasn't changed:consumers still want more entertainment, and they want it everywhere andright now. Entertainment marketing covers all aspects of media,including film, cavle, broadcast, sports, publishing, socialcommunnities, electronic, gaming, travel/tourism, ecperimentalentertainment, and much more.
국제홍보∙공공외교전공	PR이론	THEORIES OF PUBLIC RELATIONS	3	Elective 전공선택	The course is intended to provide the necessary theoretical foundations for public relations research. The course is designes to introduce the theories that dominate the field of public relations scholarship. The course examines the evolution of public relations theories, research perspectives, its critiques, ongoing research issues, current status in public relations. (Korean Class)
국제홍보∙공공외교전공	현대시사쟁점분석	CURRENT ISSUE ANALYSIS AND WRITING	3	Elective 전공선택	The current issue analysis class is to broaden the students' understanding of various issues facing Korea and the world. Through intensive class discussions and debates, the students develop analystic and holistic viewpoint of current issues that are increasingly becoming interdependence and complex. Political, economic, social and cultural issues in Korea and elsewhere are discussed and analyze thoroughly throughout the class with heavy emphasis on current news stories
국제홍보∙공공외교전공	문화마케팅	CULTURE MARKETING	3	Elective 전공선택	The course is designed to introduce students to the media industry andentertainment sports and tourism marketing both from an internationaland Korea perspective. The book covers film, cable, broadcast, music,sports, publishing,social media, gaming, tourism and more, and reflectspowerful trends ranging from smartphones to globalization.The text demonstrates breakthrough strategies integrating advertising,promotion, PR, and online content distribution by industry insiders withdecades of experience as leaders and consultants.
글로벌서비스학과	문화간커뮤니케이션	CROSS-CULTURAL COMMUNICATION	3	Elective 전공선택	The course is to gain a deeper understanding on cultural context on gender, class, culture, race/ethnicity, religion, privilege and power. Students will investigate the core concepts of history and culture and their roles in influencing diverse identities, languages, nonverbal codes and cultural spaces in cross-cultural communication. Students will also examine specific cross-cultural experiences affecting immigrants and refugees, including assimilation, integration, marginalization and multiculturalism issues as well as cross-cultural adaptation and conflicts
국제홍보∙공공외교전공	국가브랜드:이론과실제	NATION BRANDING:CONCEPTS, ISSUES AND PRACTICES	3	Elective 전공선택	The Course is designed to introduce students to the concept of Nation Branding. Thorugh the text and lectures, the course will attempt to demostrate not only the ways in which conventional brand management techniques can be applied to nations, but also to provide some background depth on the context and nature of nation branding. The scope of the course will delve into and encompass wider issues related to national identity, sustainable development and political awareness in addition to more traditional branding themes of brand identity, brand image, brand positioning and brand equity.
국제홍보∙공공외교전공	소셜미디어와커뮤니케이션	SOCIAL NETWORK IN COMMUNICATION	3	Elective 전공선택	"Goals and Measurable objectives of the course 1) To familiarize with social network theories and gain understanding of the function of networks in social phenomenon 2) To reframe students' ideas on social network and develop their skills to apply the theories to understand their networks and better utilizes resources that stem from personal social networks. 3) This course will cover social network literatures, its key theories, and how to theories could be re-framed in the field of communication"
국제홍보∙공공외교전공	국제홍보실무특강	INTERNATIONAL PR SPECIAL LECTURE	3	Elective 전공선택	The course is designed to help students learn about practical cases of international public repations and public diplomacy and media
국제홍보∙공공외교전공	국제스포츠커뮤니케이션	INTERNATIONAL SPORTS COMMUNICATION	3	Elective 전공선택	This course introduce students to the sports and communication situates in the international arena within the broader context of international sports policy and management. After an initial introduction to the international sports field in public relations in general, lectures focus upon related concepts such as sports PR, Mega Events and PR sport in society and Promoting Sport for Social Responsibility. Lectures then focus upon broader related topics including Sports and Minority, Lifestyle and Corporate communication. Overall, these topics intended to demonstrate both the contemporary and historical global significance of the International Sports Relations within the broader landscape of PR and communication
국제홍보∙공공외교전공	국가외교및홍보실무	KOREAN DIPLOMACY & INTERNATIONAL PR	3	Elective 전공선택	This course is specially opened for students who are working and going to work in diplomatic field and international PR field. Sudents willbe taught general understanding of diplomacy and special knowledge about PR for government by the incumbently diplomat. Students will gain cross-cultural understanding related to PR for government and study various issues witn regard to international relation.
국제홍보∙공공외교전공	미국의이해	UNDERSTANDING OF AMERICA	3	Elective 전공선택	Students will write a review essay or research paper on a certain topic on American studies. You can choose any subject such as American leaders, social movement, wars, economy policies, gender/race/class issues, literature, laws, sports, pop culture, and any others.
국제홍보∙공공외교전공	동남아시아의가족과여성	FAMILY AND WOMEN IN SOUTHEAST ASIA	3	Elective 전공선택	One of the characteristics of Southeast Asian society is the relativehigh position of women in the family. This lecture will examine this high position of women through their economic activities, inheritance,and the kinship system.
국제홍보∙공공외교전공	글로벌시대의경력관리	GLOBALISM & CAREER MANAGEMENT	3	Elective 전공선택	To cultivate specialists in the field of special areas, students willexperience successful career management programs to be global leaders. Each student will make sure what her interest is exactly and learn how to enlarge her special experience adjusting to her aptitude and ability. Accordingly, students also learn how to design specific strategies to develop their careers.
국제홍보∙공공외교전공	투자자관계론	INVESTOR RELATIONS THEORY	3	Elective 전공선택	The course focus on the basics of investor relations and financial communications with a global perspective. The course will offer a practical guide on the theory and practice of investor relations and combine the art and science of marketing, financial analyis and financial communications.
글로벌서비스학과	현대한국의이해	UNDERSTANDING MODERN KOREA	3	Elective 전공선택	This class is to understand Korea is modern society by looking into different issues the country is facing at the moment. Various academic journal articles dealing with Korea's politics, economy, society and culture will be studied. By analyzing various issues of Korea's modern society students will be able to acquire not just theoretical and academic knowledge, but also practical, field-oriented knowhow on those issues. By exploring various ways to solve Korea's modern issues, students can also develop a forward- looking perspective on them
국제홍보∙공공외교전공	스포츠마케팅	SPORTS MARKETING	3	Elective 전공선택	스포츠 산업의 사회적 방향제시 및 스포츠 마케팅의 효과와 소비자 행동분석 및 동향 파악
국제홍보∙공공외교전공	정부및국제기구홍보	PR FOR GOVERNMENT & INTERNATIONAL ORGANIZATION	3	Elective 전공선택	정부의 대외홍보뿐만 아니라 정치, 사회, 문화 등 다양한 분야와 관련된 각종 국제기구에서의 홍보에 관한 기본 지식을 습득하고국제사례를 연구, 분석한다.
국제홍보∙공공외교전공	스포츠이벤트론	SPORTS EVENT	3	Elective 전공선택	스포츠이벤트란 단어는 지금 현대인에게 너무도 익숙한 단어가 아닐 수 없다. 특히 월드컵 이후 스포츠행사는 국가적인 행사가 되었으며 그에 따른 영향력은 날로 증가하고 있다. 또한 기업에서 스포츠이벤트를 통한 마케팅 활동을 강화하고 있으며, 올림픽, 월드컵 등 대회를 유치하기 위해서 각국 국가들은 치열한 경쟁을 벌이고 있는 상황이다. 본 강의는 동네 축구 대회부터 올림픽에 이르기까지 스포츠이벤트는 어떻게 구성되어지고 진행되었는지를 1990년말부터 현재까지 국내 기업, 각종 스포츠단체에서 진행했던 자료를 가지고 수업을 진행합으로써 실질적인 스포츠이벤트에 대한 이해를 구할 수 있을 것이다.
국제홍보∙공공외교전공	설득커뮤니케이션	PERSUASIVE COMMUNICATION	3	Elective 전공선택	설득 커뮤니케이션에 관련된 제반 이론과 조사 및 문제점들을 연구하며, 대인 커뮤니케이션과 미디어 선택 등을 토의하며, 설득 커뮤니케이션 이론이 광고 및 PR에 적용되는 과정을 중심으로 연구, 토의한다.
국제홍보∙공공외교전공	국제관계사	HISTORY OF INTERNATIONAL RELATIONS	3	Elective 전공선택	현재의 국제관계를 이해하기 위해 국제관계의 역사적인 사례를 연구한다.
국제홍보∙공공외교전공	국제로비과정	International Lobby Process	3	Elective 전공선택	국제사회에서 외교적 수단으로서 큰 역할을 하는 국제로비과정에 관하여 학문적이고 이론적인 접근을 바탕으로 실질적인 사례분석 과정을 통해 국제로비에 관하여 지식을 습득하는데 목적이 있다.

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	 <caption>Course Overview</caption>
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			학과전공
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		 <th>
			교과목명
		 </th>
		 <th>
			Course Title
		 </th>
		 <th>
			Credit
		 </th>
		 <th>
			Completion Division
		 </th>
		 <th>
			Overview
		 </th>
		</tr>
	 </thead>
	 <tbody>
		<tr>
		 <td>
			글로벌서비스학과
		 </td>
		 <td>
			국제관계론
		 </td>
		 <td>
			INTERNATIONAL RELATIONS THEORY
		 </td>
		 <td>
			3
		 </td>
		 <td>
			Core 공통필수
		 </td>
		 <td>
			The course is designed to provide an overview of important theoretical perspectives and core debates in IR. It is composed
			of the paradigmatic debates among Realism Liberalism Constructivism and Radical Theories;
			the second deals with core issues from paradigmatic perspectives.
		 </td>
		</tr>
		<tr>
		 <td>
			국제홍보∙공공외교전공
		 </td>
		 <td>
			공공외교론
		 </td>
		 <td>
			PUBLIC DIPLOMACY
		 </td>
		 <td>
			3
		 </td>
		 <td>
			Major Compulsory 전공필수
		 </td>
		 <td>
			This course is to explore the exciting world of public diplomacy which is to win the hearts and minds of foreign public through
			soft power. Public diplomacy, which is to build and maintain favorable relations of foreign
			publics by such means as culture, sports, education, exchanges and media, is becoming
			as important as traditional diplomacy which targets just diplomats and government officials.
			The class deals with basic concepts and theories of public diplomacy, which combines
			the disciplines of international relations and international communication, It also studies
			various domestic and foreign cases in today's public diplomacy
		 </td>
		</tr>
		<tr>
		 <td>
			국제홍보∙공공외교전공
		 </td>
		 <td>
			국제홍보론
		 </td>
		 <td>
			INTERNATIONAL PR
		 </td>
		 <td>
			3
		 </td>
		 <td>
			Major Compulsory 전공필수
		 </td>
		 <td>
			This class is basic introduction or intercultural public relations. It will deal with both theoretical and practical aspects
			of public relations. The class will also touch upon other fields of communication such
			as advertising and journalism that affect public relations. The class is also designed
			to enhance the students' understanding of modern PR, particularly international PR that
			is gaining importance in this age of globalization
		 </td>
		</tr>
		<tr>
		 <td>
			글로벌서비스학과
		 </td>
		 <td>
			국제학조사연구방법론
		 </td>
		 <td>
			INTERNATIONAL STUDIES RESEARCH METHOD
		 </td>
		 <td>
			3
		 </td>
		 <td>
			Thesis elective 논문선택
		 </td>
		 <td>
			Students will learn designing research plan, preparing research proposal, finding major facts, writing thesis, and preparing
			analysis report. This work will help students learn how to work out an empirical research
			into their favored subjects, and to write an article
		 </td>
		</tr>
		<tr>
		 <td>
			TESOL·국제학대학원
		 </td>
		 <td>
			계량분석통계학
		 </td>
		 <td>
			UNDERSTANDING STATISTICS AND QUANTITATIVE RESEARCH METHODS
		 </td>
		 <td>
			3
		 </td>
		 <td>
			Thesis elective 논문선택
		 </td>
		 <td>
			UNDERSTANDING STATISTICS AND QUANTITATIVE RESEARCH METHODS(Korean Class)
		 </td>
		</tr>
		<tr>
		 <td>
			TESOL·국제학대학원
		 </td>
		 <td>
			논문연구
		 </td>
		 <td>
			THESIS STUDY
		 </td>
		 <td>
			3
		 </td>
		 <td>
			Thesis course 논문지도
		 </td>
		 <td>
			THESIS STUDY : The course is added automatically on last semester for students on thesis track
		 </td>
		</tr>
		<tr>
		 <td>
			TESOL·국제학대학원
		 </td>
		 <td>
			논문지도
		 </td>
		 <td>
			DIRECTED RESEARCH
		 </td>
		 <td>
			3
		 </td>
		 <td>
			Thesis Course 논문지도
		 </td>
		 <td>
			DIRECTED RESEARCH : The course is added automatically on last semester for students on thesis track
		 </td>
		</tr>
		<tr>
		 <td>
			글로벌서비스학과
		 </td>
		 <td>
			개별주제연구Ⅰ
		 </td>
		 <td>
			Independent StudyⅠ
		 </td>
		 <td>
			3
		 </td>
		 <td>
			Elective 전공선택
		 </td>
		 <td>
			※ Independent StudyⅠor Ⅱ: Compulsory course for Internship(Assignment) Track on 5th Semester
		 </td>
		</tr>
		<tr>
		 <td>
			글로벌서비스학과
		 </td>
		 <td>
			개별주제연구Ⅱ
		 </td>
		 <td>
			Independent StudyⅡ
		 </td>
		 <td>
			3
		 </td>
		 <td>
			Elective 전공선택
		 </td>
		 <td>
			※ Independent Study Ⅰor Ⅱ: Compulsory course for Internship(Assignment) Track on 5th Semester
		 </td>
		</tr>
		<tr>
		 <td>
			국제홍보∙공공외교전공
		 </td>
		 <td>
			위기관리론
		 </td>
		 <td>
			CRISIS MANAGEMENT
		 </td>
		 <td>
			3
		 </td>
		 <td>
			Elective 전공선택
		 </td>
		 <td>
			위기관리론 과목은 국제관계대학원의 전공심화과정으로서 '모든 조직과 공중 간의 위기관리커뮤니케이션'에 대한 이론과 실제를 강의한다. 위기관리의 다양한 사례를 분석하고 관련된 제반 이론을 고찰하며, 정부 및 기업에서 불가피하게
			발생하는 각종 쟁점을 어떻게 사전에 예방하고 관리하는가에 대해서 연구한다(Korean Class)
		 </td>
		</tr>
		<tr>
		 <td>
			국제홍보∙공공외교전공
		 </td>
		 <td>
			국제홍보특강
		 </td>
		 <td>
			SPECIAL LECTURE ON INTERNATIONAL PUBLIC RELATION
		 </td>
		 <td>
			3
		 </td>
		 <td>
			Elective 전공선택
		 </td>
		 <td>
			This class is to introduce students to the basics of advertising and international advertising. It will deal with basic theories
			of advertising and practical lessons used in real business word. This class is basically
			designed to provide a valid perspective of advertising that can be utilized as a member
			of marketing team or public relations team in a real company. This class would be beneficial
			especially for the students who are familiar with Korean culture and Korean business
			atmosphere
		 </td>
		</tr>
		<tr>
		 <td>
			국제홍보∙공공외교전공
		 </td>
		 <td>
			국제마케팅
		 </td>
		 <td>
			GLOBAL MARKETING STRATEGY
		 </td>
		 <td>
			3
		 </td>
		 <td>
			Elective 전공선택
		 </td>
		 <td>
			This course introduces to the context of the global marketing environment. Underlying forces of global marketing will be
			examined and discussed; such forces include economic, social, cultural, political and
			legal dimensions of the global market place
		 </td>
		</tr>
		<tr>
		 <td>
			국제홍보∙공공외교전공
		 </td>
		 <td>
			매체관계론
		 </td>
		 <td>
			MANAGEMENT OF MEDIA CAMPAIGNS
		 </td>
		 <td>
			3
		 </td>
		 <td>
			Elective 전공선택
		 </td>
		 <td>
			This course covers theoretical aspects and actual practice of media relations in the government, non-profit and corporate
			sectors from the perspective of news media. Public diplomacy and media will also be explored
		 </td>
		</tr>
		<tr>
		 <td>
			국제홍보∙공공외교전공
		 </td>
		 <td>
			엔터테인먼트,스포츠및관광마케팅
		 </td>
		 <td>
			ENTERTAINMENT, SPORTS AND TOURISM MARKETING
		 </td>
		 <td>
			3
		 </td>
		 <td>
			Elective 전공선택
		 </td>
		 <td>
			The entertainment industry is now nearing two trillion dollars in annual revenue worldwide. There are new platforms, new
			media, new tools, andnew global markets. Practically, everything about the industry has
			beenturned upside down. There's only one thing that hasn't changed:consumers still want
			more entertainment, and they want it everywhere andright now. Entertainment marketing
			covers all aspects of media,including film, cavle, broadcast, sports, publishing, socialcommunnities,
			electronic, gaming, travel/tourism, ecperimentalentertainment, and much more.
		 </td>
		</tr>
		<tr>
		 <td>
			국제홍보∙공공외교전공
		 </td>
		 <td>
			PR이론
		 </td>
		 <td>
			THEORIES OF PUBLIC RELATIONS
		 </td>
		 <td>
			3
		 </td>
		 <td>
			Elective 전공선택
		 </td>
		 <td>
			The course is intended to provide the necessary theoretical foundations for public relations research. The course is designes
			to introduce the theories that dominate the field of public relations scholarship. The
			course examines the evolution of public relations theories, research perspectives, its
			critiques, ongoing research issues, current status in public relations. (Korean Class)
		 </td>
		</tr>
		<tr>
		 <td>
			국제홍보∙공공외교전공
		 </td>
		 <td>
			현대시사쟁점분석
		 </td>
		 <td>
			CURRENT ISSUE ANALYSIS AND WRITING
		 </td>
		 <td>
			3
		 </td>
		 <td>
			Elective 전공선택
		 </td>
		 <td>
			The current issue analysis class is to broaden the students' understanding of various issues facing Korea and the world.
			Through intensive class discussions and debates, the students develop analystic and holistic
			viewpoint of current issues that are increasingly becoming interdependence and complex.
			Political, economic, social and cultural issues in Korea and elsewhere are discussed
			and analyze thoroughly throughout the class with heavy emphasis on current news stories
		 </td>
		</tr>
		<tr>
		 <td>
			국제홍보∙공공외교전공
		 </td>
		 <td>
			문화마케팅
		 </td>
		 <td>
			CULTURE MARKETING
		 </td>
		 <td>
			3
		 </td>
		 <td>
			Elective 전공선택
		 </td>
		 <td>
			The course is designed to introduce students to the media industry andentertainment sports and tourism marketing both from
			an internationaland Korea perspective. The book covers film, cable, broadcast, music,sports,
			publishing,social media, gaming, tourism and more, and reflectspowerful trends ranging
			from smartphones to globalization.The text demonstrates breakthrough strategies integrating
			advertising,promotion, PR, and online content distribution by industry insiders withdecades
			of experience as leaders and consultants.
		 </td>
		</tr>
		<tr>
		 <td>
			글로벌서비스학과
		 </td>
		 <td>
			문화간커뮤니케이션
		 </td>
		 <td>
			CROSS-CULTURAL COMMUNICATION
		 </td>
		 <td>
			3
		 </td>
		 <td>
			Elective 전공선택
		 </td>
		 <td>
			The course is to gain a deeper understanding on cultural context on gender, class, culture, race/ethnicity, religion, privilege
			and power. Students will investigate the core concepts of history and culture and their
			roles in influencing diverse identities, languages, nonverbal codes and cultural spaces
			in cross-cultural communication. Students will also examine specific cross-cultural experiences
			affecting immigrants and refugees, including assimilation, integration, marginalization
			and multiculturalism issues as well as cross-cultural adaptation and conflicts
		 </td>
		</tr>
		<tr>
		 <td>
			국제홍보∙공공외교전공
		 </td>
		 <td>
			국가브랜드:이론과실제
		 </td>
		 <td>
			NATION BRANDING:CONCEPTS, ISSUES AND PRACTICES
		 </td>
		 <td>
			3
		 </td>
		 <td>
			Elective 전공선택
		 </td>
		 <td>
			The Course is designed to introduce students to the concept of Nation Branding. Thorugh the text and lectures, the course
			will attempt to demostrate not only the ways in which conventional brand management techniques
			can be applied to nations, but also to provide some background depth on the context and
			nature of nation branding. The scope of the course will delve into and encompass wider
			issues related to national identity, sustainable development and political awareness
			in addition to more traditional branding themes of brand identity, brand image, brand
			positioning and brand equity.
		 </td>
		</tr>
		<tr>
		 <td>
			국제홍보∙공공외교전공
		 </td>
		 <td>
			소셜미디어와커뮤니케이션
		 </td>
		 <td>
			SOCIAL NETWORK IN COMMUNICATION
		 </td>
		 <td>
			3
		 </td>
		 <td>
			Elective 전공선택
		 </td>
		 <td>
			"Goals and Measurable objectives of the course 1) To familiarize with social network theories and gain understanding of the
			function of networks in social phenomenon 2) To reframe students' ideas on social network
			and develop their skills to apply the theories to understand their networks and better
			utilizes resources that stem from personal social networks. 3) This course will cover
			social network literatures, its key theories, and how to theories could be re-framed
			in the field of communication"
		 </td>
		</tr>
		<tr>
		 <td>
			국제홍보∙공공외교전공
		 </td>
		 <td>
			국제홍보실무특강
		 </td>
		 <td>
			INTERNATIONAL PR SPECIAL LECTURE
		 </td>
		 <td>
			3
		 </td>
		 <td>
			Elective 전공선택
		 </td>
		 <td>
			The course is designed to help students learn about practical cases of international public repations and public diplomacy
			and media
		 </td>
		</tr>
		<tr>
		 <td>
			국제홍보∙공공외교전공
		 </td>
		 <td>
			국제스포츠커뮤니케이션
		 </td>
		 <td>
			INTERNATIONAL SPORTS COMMUNICATION
		 </td>
		 <td>
			3
		 </td>
		 <td>
			Elective 전공선택
		 </td>
		 <td>
			This course introduce students to the sports and communication situates in the international arena within the broader context
			of international sports policy and management. After an initial introduction to the international
			sports field in public relations in general, lectures focus upon related concepts such
			as sports PR, Mega Events and PR sport in society and Promoting Sport for Social Responsibility.
			Lectures then focus upon broader related topics including Sports and Minority, Lifestyle
			and Corporate communication. Overall, these topics intended to demonstrate both the contemporary
			and historical global significance of the International Sports Relations within the broader
			landscape of PR and communication
		 </td>
		</tr>
		<tr>
		 <td>
			국제홍보∙공공외교전공
		 </td>
		 <td>
			국가외교및홍보실무
		 </td>
		 <td>
			KOREAN DIPLOMACY & INTERNATIONAL PR
		 </td>
		 <td>
			3
		 </td>
		 <td>
			Elective 전공선택
		 </td>
		 <td>
			This course is specially opened for students who are working and going to work in diplomatic field and international PR field.
			Sudents willbe taught general understanding of diplomacy and special knowledge about
			PR for government by the incumbently diplomat. Students will gain cross-cultural understanding
			related to PR for government and study various issues witn regard to international relation.
		 </td>
		</tr>
		<tr>
		 <td>
			국제홍보∙공공외교전공
		 </td>
		 <td>
			미국의이해
		 </td>
		 <td>
			UNDERSTANDING OF AMERICA
		 </td>
		 <td>
			3
		 </td>
		 <td>
			Elective 전공선택
		 </td>
		 <td>
			Students will write a review essay or research paper on a certain topic on American studies. You can choose any subject such
			as American leaders, social movement, wars, economy policies, gender/race/class issues,
			literature, laws, sports, pop culture, and any others.
		 </td>
		</tr>
		<tr>
		 <td>
			국제홍보∙공공외교전공
		 </td>
		 <td>
			동남아시아의가족과여성
		 </td>
		 <td>
			FAMILY AND WOMEN IN SOUTHEAST ASIA
		 </td>
		 <td>
			3
		 </td>
		 <td>
			Elective 전공선택
		 </td>
		 <td>
			One of the characteristics of Southeast Asian society is the relativehigh position of women in the family. This lecture will
			examine this high position of women through their economic activities, inheritance,and
			the kinship system.
		 </td>
		</tr>
		<tr>
		 <td>
			국제홍보∙공공외교전공
		 </td>
		 <td>
			글로벌시대의경력관리
		 </td>
		 <td>
			GLOBALISM & CAREER MANAGEMENT
		 </td>
		 <td>
			3
		 </td>
		 <td>
			Elective 전공선택
		 </td>
		 <td>
			To cultivate specialists in the field of special areas, students willexperience successful career management programs to
			be global leaders. Each student will make sure what her interest is exactly and learn
			how to enlarge her special experience adjusting to her aptitude and ability. Accordingly,
			students also learn how to design specific strategies to develop their careers.
		 </td>
		</tr>
		<tr>
		 <td>
			국제홍보∙공공외교전공
		 </td>
		 <td>
			투자자관계론
		 </td>
		 <td>
			INVESTOR RELATIONS THEORY
		 </td>
		 <td>
			3
		 </td>
		 <td>
			Elective 전공선택
		 </td>
		 <td>
			The course focus on the basics of investor relations and financial communications with a global perspective. The course will
			offer a practical guide on the theory and practice of investor relations and combine
			the art and science of marketing, financial analyis and financial communications.
		 </td>
		</tr>
		<tr>
		 <td>
			글로벌서비스학과
		 </td>
		 <td>
			현대한국의이해
		 </td>
		 <td>
			UNDERSTANDING MODERN KOREA
		 </td>
		 <td>
			3
		 </td>
		 <td>
			Elective 전공선택
		 </td>
		 <td>
			This class is to understand Korea is modern society by looking into different issues the country is facing at the moment.
			Various academic journal articles dealing with Korea's politics, economy, society and
			culture will be studied. By analyzing various issues of Korea's modern society students
			will be able to acquire not just theoretical and academic knowledge, but also practical,
			field-oriented knowhow on those issues. By exploring various ways to solve Korea's modern
			issues, students can also develop a forward- looking perspective on them
		 </td>
		</tr>
		<tr>
		 <td>
			국제홍보∙공공외교전공
		 </td>
		 <td>
			스포츠마케팅
		 </td>
		 <td>
			SPORTS MARKETING
		 </td>
		 <td>
			3
		 </td>
		 <td>
			Elective 전공선택
		 </td>
		 <td>
			스포츠 산업의 사회적 방향제시 및 스포츠 마케팅의 효과와 소비자 행동분석 및 동향 파악
		 </td>
		</tr>
		<tr>
		 <td>
			국제홍보∙공공외교전공
		 </td>
		 <td>
			정부및국제기구홍보
		 </td>
		 <td>
			PR FOR GOVERNMENT & INTERNATIONAL ORGANIZATION
		 </td>
		 <td>
			3
		 </td>
		 <td>
			Elective 전공선택
		 </td>
		 <td>
			정부의 대외홍보뿐만 아니라 정치, 사회, 문화 등 다양한 분야와 관련된 각종 국제기구에서의 홍보에 관한 기본 지식을 습득하고국제사례를 연구, 분석한다.
		 </td>
		</tr>
		<tr>
		 <td>
			국제홍보∙공공외교전공
		 </td>
		 <td>
			스포츠이벤트론
		 </td>
		 <td>
			SPORTS EVENT
		 </td>
		 <td>
			3
		 </td>
		 <td>
			Elective 전공선택
		 </td>
		 <td>
			스포츠이벤트란 단어는 지금 현대인에게 너무도 익숙한 단어가 아닐 수 없다. 특히 월드컵 이후 스포츠행사는 국가적인 행사가 되었으며 그에 따른 영향력은 날로 증가하고 있다. 또한 기업에서 스포츠이벤트를 통한 마케팅 활동을
			강화하고 있으며, 올림픽, 월드컵 등 대회를 유치하기 위해서 각국 국가들은 치열한 경쟁을 벌이고 있는 상황이다. 본 강의는 동네 축구 대회부터 올림픽에
			이르기까지 스포츠이벤트는 어떻게 구성되어지고 진행되었는지를 1990년말부터 현재까지 국내 기업, 각종 스포츠단체에서 진행했던 자료를 가지고 수업을 진행합으로써
			실질적인 스포츠이벤트에 대한 이해를 구할 수 있을 것이다.

</td>
		</tr>
		<tr>
		 <td>
			국제홍보∙공공외교전공
		 </td>
		 <td>
			설득커뮤니케이션
		 </td>
		 <td>
			PERSUASIVE COMMUNICATION
		 </td>
		 <td>
			3
		 </td>
		 <td>
			Elective 전공선택
		 </td>
		 <td>
			설득 커뮤니케이션에 관련된 제반 이론과 조사 및 문제점들을 연구하며, 대인 커뮤니케이션과 미디어 선택 등을 토의하며, 설득 커뮤니케이션 이론이 광고 및 PR에 적용되는 과정을 중심으로 연구, 토의한다.
		 </td>
		</tr>
		<tr>
		 <td>
			국제홍보∙공공외교전공
		 </td>
		 <td>
			국제관계사
		 </td>
		 <td>
			HISTORY OF INTERNATIONAL RELATIONS
		 </td>
		 <td>
			3
		 </td>
		 <td>
			Elective 전공선택
		 </td>
		 <td>
			현재의 국제관계를 이해하기 위해 국제관계의 역사적인 사례를 연구한다.
		 </td>
		</tr>
		<tr>
		 <td>
			국제홍보∙공공외교전공
		 </td>
		 <td>
			국제로비과정
		 </td>
		 <td>
			International Lobby Process
		 </td>
		 <td>
			3
		 </td>
		 <td>
			Elective 전공선택
		 </td>
		 <td>
			국제사회에서 외교적 수단으로서 큰 역할을 하는 국제로비과정에 관하여 학문적이고 이론적인 접근을 바탕으로 실질적인 사례분석 과정을 통해 국제로비에 관하여 지식을 습득하는데 목적이 있다.
		 </td>
		</tr>
	 </tbody>
	</table>
 </div>

</div>